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The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.WebConsumer Behaviour. This course develops students' understanding of consumer research and its usefulness for marketing management. Drawing on disciplines such as sociology, psychology and consumer culture studies, it examines the consumer both as an individual and as a member of other groups and cultures. It looks in detail at areas …WebAn attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's …WebMSc Consumer Behaviour. Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree. This programme will guide you …WebConsumer Behavior and Decision Sciences. 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This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time.WebThe Consumer Science Master's programme at TUM School of Management is one of a kind in Germany. It guarantees you a unique academic experience with fellow students from many different countries …WebConsumer psychology careers typically start with four year undergraduate degrees in psychology. While earning these degrees, students will often take several psychology courses, along with statistics courses. Those interested in consumer psychology as a career should also take courses in business, marketing, consumer trends, and economics.WebThe Master in Consumer Science (MCS) at TUM School of Management is one of a kind in Germany. It guarantees you a unique academic experience with fellow students from …WebI have a PhD in Retail Marketing and a Masters in Public Relations and Communications. 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