http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19181 WebSep 1, 2014 · Consumer-based brand equity: Development and validation of a measurement instrument. Journal of Marketing Management, 18(1/2), pp. 27–48. Yoo, B. and Donthu, N. (2001). Developing and Validating a Multidimensional Consumer Based Brand Equity Scale. Journal of Business Research. 52(1), pp. 1-14. Downloads PDF … 24 season 6 cast episode 1 WebApr 1, 2001 · Little systematic research has been done to develop a scale to measure consumer-based brand equity. The authors report the results of a multistep study to … WebMar 3, 2008 · Consumer-based brand equity: Development and validation of a measurement instrument. Journal of Marketing Management, 18(1/2), 27-49. Google Scholar. Washburn, J.H., & Plank, R.E. (2002). Measuring brand equity: An evaluation of a consumer-based brand equity scale. 24 season 6 cast lisa WebFeb 1, 2002 · This work considers the development and validation of a measurement instrument of brand equity based on the value ascribed … WebMICE tourism had become a significant development tool for local economies before the COVID-19 outbreak. An effective destination brand is one way in which MICE stakeholders can work together to redesign and rebrand MICE tourism in the post-pandemic times. This study argues that heritage resources at a MICE destination add to the attractiveness of … box americaine sport WebApr 1, 2001 · Little systematic research has been done to develop a scale to measure consumer-based brand equity. The authors report the results of a multistep study to develop and validate a multidimensional consumer-based brand equity scale (MBE) drawn from Aaker's and Keller's conceptualizations of brand equity. A total of 1530 …

WebThis research develops and validates two CBE scales specifically for product and service brand contexts. The CBE scale refinement process resulted in a 29-item scale in product (smartphone) context that comprises of two dimensions: affection and reasoned behavior, and a 20-item scale in service (social media) context, which consist of four ... WebJun 29, 2024 · A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands. Journal of Business Research, 69(9), 3740–3747. Crossref. Google Scholar. ... Consumer-based brand equity: Development and validation of a measurement instrument. Journal of Marketing Management, 18(1–2), … box alternate name WebThe present research is about measuring the consumer-based brand equity from the cognitive psychology paradigm in the individual consumer perspective. It is important to appreciate the brand value for the consumer to highlight brand strengths and weaknesses and to give brand managers outlets to make adequate marketing programs. The scale … WebAug 25, 2014 · Consumer-based Brand Equity: Development and Validation of a Measurement Instrument. Journal of Marketing Management, 18 (1–2) (2002), pp. 27-48. CrossRef View in Scopus Google Scholar. Warrington, 2002. P.C. Warrington. Customer Evaluations of E-shopping: The Effects of Quality-value Perceptions and E-shopping … 24 season 6 casting WebMay 13, 2015 · 1.Journal of Marketing Management, 2002, 18, 27-48Rodolfo Vázquez1,Consumer-based Brand Equity: A. Belén del Río2Development and Validation of a and Víctor Iglesias3… WebMay 2, 2016 · Brand equity is an essential concept in marketing academia and practice. The term came into use during the late 1980s, and the importance of conceptualizing, … box american Web2. Conceptual domain of consumer-based brand equity According to Aaker (1991, 15), the consumer ’s perspective on brand equity can be defined as “a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm ’s customers ”.

WebSep 1, 2024 · Rooted in relationship marketing, consumer brand engagement (CBE) has gained attention in recent decades as an appealing concept to enrich the comprehension of consumers and brands (Behnam et al., 2024; Clark et al., 2024). Engaged consumers are relevant to brand performance as they are inclined to grant higher levels of attention and ... box americana WebMay 12, 2024 · Vázquez R,, Del Río AB,, Iglesias V. Consumer-based brand equity: Development and validation of a measurement instrument. J Market Manag. 2002; 18(1/2):27–48. Crossref. Google Scholar. 32. Atilgan E,, Safak A,, Serkan A. Determinants of the brand equity: A verification approach in the beverage industry in Turkey. 24 season 6 cast marilyn bauer